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The application essays are more important than ever…here’s why 

"The Essay" has always been an important part of the application.  Admissions officers read application essays to find those who...

How to show dedicated interest to your dream school(s).

Let’s talk about dedicated interest today. In the olden days (aka, pre-2020), one of the best ways to show dedicated...

Dear Parents of High Schoolers–here’s the scoop the SAT and ACT this fall.

Hey Parents,  Let’s talk about standardized testing for a moment.  You’ve all heard, or perhaps lived the recent horror stories....

COVID has me worried about my teen’s college dreams.

High school mom and college planner Paige shares her concerns for kids in the COVID-19 pandemic. By Paige Chapman-Layand I...

Virtual Common App Essay Writing Camps are THE way to help your Class of 2021 student get ahead.

By Paige Chapman-Layland, Manager of Client Planning and College Liftoff's Writing Center   I can’t believe our Common App essay...

SAT UPDATES–Priority Fall Registration is OPEN (and more)

If you've been waiting to hear about SAT dates (and when registration for those dates will be open)...wait no further!...

Breaking News: College and Universities Suspending ACT/SAT Testing Requirements Amidst COVID-19 Pandemic

Several colleges and universities are waiving ACT and SAT testing requirements amid the COVID-19 pandemic. So many things are changing...

COVID, College, and the Class of 2021: What to Expect (and How to Deal)

If you're a student--or the parent of a student--prepared to graduate high school in the Class of 2021, then you've...

This time is crucial for juniors. Start planning now.

COVID-19 is going to change the way the Class of 2021 approaches higher education. That's the reality. Everyone's talking now...